FMCG Game

 Selling multiple brands of the same company in the same market requires a strategic approach to avoid brand cannibalization, maintain distinct identities, and effectively target different customer segments. Here’s how you can achieve this: 1. Clear Brand Positioning Differentiate Brand Identities : Define unique selling points (USPs) for each brand, focusing on distinct features, price points, or target audiences. For example, a premium brand could emphasize quality and exclusivity, while an economy brand could highlight affordability and value. Avoid Overlapping Target Audiences : Create specific customer personas for each brand to minimize direct competition. 2. Segmented Marketing Strategies Tailored Promotions : Design campaigns that highlight the unique benefits of each brand, appealing to its target segment. Distinct Communication Channels : Use different marketing platforms to engage with varied demographics. For instance: Premium brands might use luxury magazines and exclu...

 To classify your retail outlets and assign different distributors within the same town, you need a structured approach that balances market coverage, distributor efficiency, and retail satisfaction. Here are steps and criteria you can use: 1. Classification Based on Geography Neighborhoods or Zones : Divide the town into distinct geographic areas or zones. Assign each zone to a specific distributor to avoid overlap. Accessibility : Consider traffic patterns and ease of delivery when defining boundaries. Clustered Retailers : Group nearby retailers to streamline delivery routes. 2. Retail Size and Volume High-Volume Outlets : Assign outlets with larger sales volumes or frequent restocking needs to a more experienced or exclusive distributor. Small-Volume Outlets : These can be grouped and served by another distributor to optimize delivery efficiency. 3. Product Segmentation Product Lines : Allocate distributors based on product categories. For example, one distributor could handle ...