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Showing posts from July, 2023

Minister Goyal asks manufacturers, FMCG providers, consumers to work collectively to revive manufacturing

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 Union Commerce Minister Piyush Goyal on Monday asked manufacturers, fast-moving consumer goods (FMCG) providers and consumers to work collectively to revive Indian domestic manufacturing at scale, with high quality and at competitive prices, so that India once again provides a large number of jobs, work opportunities, business opportunities, and meets the aspirations of 1.4 billion people. Addressing the inaugural session of Massmerize 2023 in New Delhi, the Union minister said the government over the next two or three years hoped to significantly ramp up focus on quality by bringing in reasonably strict and compulsory but practical quality standards on many more products so that Indian manufacturing is able to withstand irrational competition, increase the scale of production and become more competitive. The minister said, “As long as we do not recognise the importance of quality in our country, we will not be able to stop this influx of low-quality produc...

Can the Digital World Transform the FMCG Market?

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 https://quokkalabs.com/blog/fmcg-market-digital-transformation/ The coming era will be all about various 'New Normals. Technology and the increase in population and demands are pushing humans to search for ways to have easy, safe, and comfortable lives. Thus, "if consumer companies seek to thrive into the future, they must adapt to new business models to quickly transform challenges into opportunities. Digital Transformation is one of many business models that will be adequate to help the FMCG market grow like never before!!" Now, before jumping right into everything, let's see what this article includes for you: What is the FMCG market? Strengthen Brand Recognition Replace Offline Trading with Omnichannel Sales Automation in Production: A Necessity Understanding Consumer Behavior Win Loyalty via Customization Capitalizing on Immediate Demands Remote Customer Service: Chatbots & Voice Assistants Social Media & Digital Marketing: Personalized Ads Let...

How is Digitalization Helping the FMCG Brands

 Decades ago, the consumer goods industry was represented by the local stores, malls, and sales representatives, but today's industry stands pervasive and pertinent, empowered by the latest technological advanced infrastructure. As a result, the sales environment of fast-moving consumer goods (FMCG) is undergoing massive alterations, and the brands that are quick to embrace the latest technology and data to reach their audience and optimize consumer experience will succeed. Tracking consumer behavior, face recognition augmented reality, and algorithm analysis is now part of modern advanced life and can be widely used to customize items presented by FMCG organizations or retailers. Digitalization has only picked up in the last few years and is still in the early stage of advancement in various FMCG organizations. Indeed, even notable brands are currently at an intersection of how they deal with the interface with the client. However, brands are certainly putting much...